In a competitive market like ours, getting your presence noticed can be one of the biggest challenges for small and mid-sized hoteliers. One can find the internet flooded with lots of different types of hotels and everyone is in the hunt for top spot! Hotel remarketing has emerged as one of the most effective strategy to get the attention of online users and convert them into customers.

Being in the hotel business, you must have tried whole lot of marketing tools from social media marketing to SEO to increase your online hotel booking. However, hotel remarketing can be a completely new concept to you. It helps you in creating targeted advertising. Confused? Today, we are going to analyze what remarketing means and how it can boost your hotel bookings.

What is Remarketing and how is it significant for hotels?

In layman’s terms, hotel remarketing refers to a strategy that allows hotels to connect with those website visitors who have stopped coming to your website for quite some time. It is more of a way to remind the user to come back to your website.

Why is this strategy helpful? Well, let us try to find out a few reasons. Your guest will be looking for hotels either on Google or Online Travel agencies. The online user comes to know about your hotel, visit your website and abandon it without making any reservation. In this case, your website was capable to grab the attention of the user but could not convert that in to a confirmed booking.

Note: Where your website appears in the Google search results is very important- if your hotel website comes on the first page of Google search results, it is highly unlikely that a booking will happen on your site. Why does this happen? Well, user trends show that they browse many more websites before going for a booking and as such they may miss re-visiting your hotel’s website. If you take a close look, you will notice that the chances of a user visiting your website again and again is very less which is why you need proper remarketing strategies in place.

Hotel Remarketing | hotels in Kalyani

So, how exactly can hotels use remarketing strategies to increase their hotel bookings?

Remarketing ads can be used by your hotel in Kalyani to remind the online user about your hotel brand, offer them brilliant discounts, engage with them and drive a booking. This is a very effective tool for targeting those users who visited your website at some point but were not converted into customers. With the help of remarketing strategies, you can place your ad in such a way that it will appear on the user’s newsfeed whenever they browse a site.

There can be literally many reasons for user to quit your website, but by showing advertisements to such users you can ensure that you not only remind them about your brand but also influence their decision-making process.

Tip: Do not throw advertisements at those users who are on the final booking page of your website. Your advertisement should reach only to those who visited your website and left without performing any action.

Some quick tips regarding remarketing for Hoteliers

  • 1.   Throw advertisements that can offer great deals to your previous visitors. Your offer must make them to visit your website again and make booking.

  • 2.   Use online tools to find the most appropriate keywords and go for ads that can target a higher volume of users.

  • 3.  Don’t be hasty and go gentle while reminding your potential customer about your brand without bombarding them with constant remarketing messages.

You can use these remarketing strategies to boost your online hotel booking and maintain the continuous flow of traffic to your website.